Brand, Branding, and Marketing: 3 Legs of Persuasion

A brand is truly the heart and soul of a company and/or an individual. It’s why your organization exists and what it (or you) stands for. Your personal brand is just as important as your company/organization’s brand. As individuals, we align ourselves with companies and organizations that share our core values and that enhance or strengthen our brand.  We seek brands […]

A Philosophy of Branding

How to Build Influence and Manage Perceptions Branding is a popular discussion topic in my circles, and in the course of those conversations I gain a lot of insight into the perceptions we have about it. One widely-held understanding is that branding means having a logo and using it in your marketing efforts. On the […]